The Project Brief
I wanted to create a dynamic brand identity with a focus on the visualization
of physical form and its transformations, as it refers to the name “Forma”.
The identity had to clearly and creatively present Art Gallery’s internal nature
and character while being flexible and capable to adapt to promote
specific exhibitions held in the Gallery.
Contemporary art can be confusing and ambiguous.
Therefore, I had to make sure that the identity feels inviting and exciting.
Also, I aimed for the identity to resemble the experimental
and lively character of the Gallery.
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