The Project Brief
AIM
I wanted to create a dynamic brand identity with a focus on the visualizationÂ
of physical form and its transformations, as it refers to the name “Forma”.Â
The identity had to clearly and creatively present Art Gallery’s internal natureÂ
and character while being flexible and capable to adapt to promote
specific exhibitions held in the Gallery.Â
Contemporary art can be confusing and ambiguous.Â
Therefore, I had to make sure that the identity feels inviting and exciting. Â
Also, I aimed for the identity to resemble the experimentalÂ
and lively character of the Gallery.Â
Project Author
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Kieron Lewis
Senior Designer
D&AD Judge
D&AD Judge
Helen Welch
Founder
LDN School of
Furniture Making
LDN School of
Furniture Making
Ross Middleton
Digital Lead
Met Office
Met Office