PROJECT AUTHOR
Senjuti Biswas
Senjewels
The Project Brief
I made lots of bracelets and jewellery so I decided to sell them at event stalls. My target audience was young girls, teenagers and women. I sold alloy crystals and gemstone pieces. Then I decided to sell jewellery online and build a website and tried posting on Vinted.
The Process
After each stall I learnt what people wanted. Different customers had different demands. Some wanted gemstone bracelets while boys wanted silver rings. In the future I will add a mens collection and create handmade gemstone bracelets. I will also had more mens bow tie gift set and include watches in my collection. I realised many people prefer to shop online as well so I will invest in my website and look into Etsy and Shopify to keep my business accesible when I can’t sell face to face.
The End Result
There are more sales in person because customers like trying things on and then deciding if they will buy it. I faced customers who bargained and wanted lower prices although my prices are £3-£5. They didn’t want to pay the shipping fees. I will try to tailor my jewellery to people’s needs. I want a wide audience to appreciate it.
Project Author
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