Vladyslava Zabielina

Hugo’s Emporium

The Project Brief

Hugo’s Emporium is a British vintage gifts and toys shop nestled within the historic Spitalfields Market in London. Steeped in history, this establishment has been a beloved presence since its opening in 1871, making it a true gem in the heart of the city. As you step through the door, you are transported to a bygone era, surrounded by the nostalgia of Victorian and Edwardian times.

It is now looking for a way to stand out and keep up with all the latest brand, therefore the client is looking for a way to enhance its unique tone-of-voice into graphics that would reflect the shop’s identity.

The designer is to produce: a logo, distinguish visual identity, social media concept and branding guidelines document.

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