Gonçalo Alves


The Project Brief

I gave myself the brief to advertise a fictional upcoming exhibition related to icons in the transgender community, with the tasks of developing advertising, branding and identity for the exhibition. I ended up creating designs for a leaflet, posters and social media posts, with the target market of young people in the London area.

The Process

I researched the history of visual identities related to queer activism, with the goal being to take inspiration from the rich visual culture of the movement, and put a modern spin on it.

The End Result

I ended up developing a rich identity for this exhibition, with the possibilities seemingly endless for further deliverables to be developed around it, showcasing my ability to develop consistent and exciting design worlds.

Project Author

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