Meet the team

meet our
founding team

Sam Wells

Founder & CEO

Paul Butler

Creative Careers Advisor & Head of Industry Outreach

Robin Auld

Product Services & Operations Director

Alice Letherbarrow


looking for personalised
creative career advice?

Paul Butler is an experienced 1-2-1 Creative Careers Adviser, Design Director, & Creative Industries Lecturer with a passion for helping emerging creatives find a footing in their chosen industry.

“Building & improving your unique story & identity ensures you stand out from the crowd. Branding & Marketing yourself with the best creative skills and unique portfolio is your passport to achieving the career you really want.”

We can look at any of the following
key areas of self-promotion:

🤩  Portfolio
🤝  Networking
👨‍💻  Interviews

meet our industry
guest speakers

check out our
advisory board


Specialist sectors: Graphic Design

Having lived as a student, graduate, intern, and junior designer myself – I know the huge impact that industry insight (and fair pay) has on a person’s career prospects. My 14+ years working as a professional branding & packaging designer has always been blended with roles in graduate recruitment & mentoring.

How I can help:
I bring emerging creative talent, educators and businesses together to analyse education and recruitment funnels, demystify job roles, and identify the skills and support needed to fulfil long term career goals and employability targets.


Specialist sectors: TV & Motion Design

I have has spent over 35 years working in the creative world of broadcast media and visual communication as a Motion Designer and Design Director and recently as a lecturer on a Digital Media course at Brunel University.

How I can help:
I offer support and guidance as a creative careers coach; and promote the creative industries in schools, colleges, and higher education.

My coaching prepares people for the workplace, through support and guidance on creative portfolios, CVs, self-promotion, networking, and interview techniques.


Specialist sectors: Theatre & Live Events

I have worked with and managed, architects, cultural services departments and government training organisations on major creative sector infrastructure and public art projects. As a conference speaker I have spoken at government and creative sector seminars and conferences in the UK, Hong Kong, Taiwan and Nigeria, and my understanding of the drivers in the creative economy are supported by senior level experience in theatre, film, live events, and public art.

How I can help:
I help companies wishing to attract fresh creative talent to set up a bespoke grad schemes, or professional development pipelines for a more streamlined and successful recruitment experience.


Specialist sectors: Illustration & Graphic Design

Having gone through the creative system, I know first-hand what it is like and wish we had Tern Heads ten years ago! I studied Graphic Design at Falmouth University and after internships/placements, went on to become a packaging and branding designer at a London agency. From there I became freelance and dabbled in illustration. In 2021, I set up Sesame Creative Design Studio in Greater Manchester, where we do full branding and brand management for some fabulous clients like Tern Heads!

How I can help:
If you would like to share your story, insights, tips, or partner up on any form of content, please send me a message.

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